On average our 80-page catalogs feature 12 people and 2 dogs. We usually send out emails asking if associates have time and interest in modeling and it’s worked well so far. But as we prepared to shoot our Holiday catalog, we decided to try something new so we emailed a canine casting call.
It included strict guidelines—such as very dark colored dogs don’t photograph well, they must be well trained, ie. no tinklers or growlers, and of course they had to be pretty darn cute.
The response was amazing—and hilarious—a total of 41 dogs, 3 cats, 1 child (in costume as a pup) and 1… mr.hungry.
How in the world could we decide—and not step on any paws in the process?! We stuck to our guns and edited the way we always do—with a strong focus. In the end, we chose 5 top dogs for the shoot so watch your mailbox for the final 2 that made the editors cut!
And the other 36? Most will get a call-back for the Spring catalog which goes on location next month!