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Wednesday
Oct212009

canine casting call

dogs

On average our 80-page catalogs feature 12 people and 2 dogs. We usually send out emails asking if associates have time and interest in modeling and it’s worked well so far. But as we prepared to shoot our Holiday catalog, we decided to try something new so we emailed a canine casting call.

MrHungryIt included strict guidelines—such as very dark colored dogs don’t photograph well, they must be well trained, ie. no tinklers or growlers, and of course they had to be pretty darn cute.          

The response was amazing—and hilarious—a total of 41 dogs, 3 cats, 1 child (in costume as a pup) and 1… mr.hungry.

How in the world could we decide—and not step on any paws in the process?! We stuck to our guns and edited the way we always do—with a strong focus. In the end, we chose 5 top dogs for the shoot so watch your mailbox for the final 2 that made the editors cut!

And the other 36? Most will get a call-back for the Spring catalog which goes on location next month!

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Reader Comments (4)

How did I miss hearing about this?
My dog is the best and most adorable. Call us next time you need models in LA!

October 21, 2009 | Unregistered CommenterCarolyn

I just got the catalog today and I was so excited to see the beautiful pit bull featured in your catalog. I've always been a huge fan of CB2, and now even more so. Is this a local Chicago dog?

October 27, 2009 | Unregistered CommenterSchwang

ah, look at all those faces...
well, if you ever need a designer kitty who is always the center of attention be sure to look up watson :)

November 3, 2009 | Unregistered Commenterwatson the cat

'dawwww, I hope that lab made the cast! The last time I showed my boyfriend a CB2 magazine for a product, he said he didn't realize that CB2 sold dogs too :P

November 3, 2009 | Unregistered CommenterKendra H

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