Storefront windows have been a staple since the dawn of “shoppe” keepers. Over time they evolved into a form of entertainment and experimentation. Today they have to stand out from the competition, stop you in your tracks—and catch your eye between blinks—no pressure, really.
Developing a concept is the first and most difficult step of planning windows. After some brainstorming a strong idea emerges to suit the product selection. Next we’ll order the merchandise to stock it, buy supplies and schedule help.
For these ‘carbon copy’ windows we were inspired by the movie “500 days of summer”. The lead character in the movie, an architect, had a chalkboard wall in his bedroom to sketch ideas—including a virtual headboard for his bed.
We incorporated this idea into the window theme—which became ‘grey, black, white and a single hit of bold color’—by drawing elements customers might have in their homes, like a flight of stairs and a vintage French mirror.
To produce the windows we sought local (and hidden) talent within our store. Mark-Austin, Elliot and Erick created the chalk drawn interior spaces—the virtual settings for actual product.
In the end, the most successful windows not only display products in the best light possible, they’re created by a talented and enthusiastic team who participate in the creative process and contribute their skills to the execution. Many thanks to the Sunset team for all their support and hard work!
Are you inspired to DIY? How about hanging an infinity mirror and chalking your own frame? We’d love to see what details suit your personality.
Thanks to todd, store designer west hollywood, for this submission.