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Tuesday
Jan122010

10 essential years 

As we begin a new decade, we’d like to take a moment for reflection to celebrate CB2’s 10th anniversary. While some things stayed firmly the same, we’re amazed by just how much we’ve changed in that brief time.

As much as we live and die for the latest trends, our core values remained in tact: quality, value, design, community—not to mention our sense of humor and our ability to take a risk.

You surprised us all by making some of our biggest gambles our best sellers—such as parlour, an orange upholstered side chair, and whimsical elf candleholders.

Although we’d like to forget, more than a few products keep us humble and nervous reminding us that we all make mistakes.

Pink fluffy maracas, marabou bottle bags, and disco gift wrap—what were we thinking???

We believe there’s incredible value in classic, timeless, modern designs—some of which were introduced in 2003, are still valid today, and will be tomorrow. Including trig office furniture, marta barware and peekaboo occasional tables.

In 2004, www.cb2.com was launched and our first catalog was mailed in 2006. This week, we’ll launch a redesign of cb2.com and in Miami, orange doors will open to our first store built from the ground up.

Whether you’ve been a fan from the beginning and bought a shower cap in support of our start-up, or just made your first purchase of white square dinner plates last week, together we built a thriving business.

We humbly Thank You and look forward to serving you for decades to come.

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Reader Comments (3)

You should post copies of your old catalogs online! Would love to see the history/evolution of CB2!

January 12, 2010 | Unregistered CommenterKerry

This is a cool post. I'd forgotten the pink maracas until you posted this. I think it takes a big, bold brand to share some of the mistakes along the way. Thanks for sharing some of your story.

January 14, 2010 | Unregistered CommenterChris

Love Love Love The Maraca made this post!! Oh and still Love Love Love Marta barware!!

January 22, 2010 | Unregistered CommenterLauren B.

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