For Fall 2010, we took a much different approach to how we used color in catalog photography. Our goal was to let the bold colors speak for themselves and create environments where they could pop.
About half of the book was shot on location where you’ll see textural brick walls, amazing single paned windows and subway tiles in a living room!
Another 20% of the photography was shot against Benjamin Moore’s “stone harbor”, BM 2111-50, which set the a dramatic mood for these living rooms.
For these bedroom shots, we used a soothing, lighter grey—“heaven” BM 2118-70.
Lower left: By using “yellow finch”, BM 2024-40, the odyssey dining table and hyde wall cabinets blended with the environment which created the perfect contrast for the blackened thor chairs to pop.
Lower right: Lastly, we used “universal black”, BM 2118-10, since the darkest shades create contrast and enhance colors that are near or against it. This is why the wood grain of the vice high dining table stands out—not to mention the red engine barstools.