This original canvas is hand-painted by an almost extinct community of Bollywood artists known for their kitschy, glamorous movie posters and sets. Sadly, with the Mumbai film industry’s move to digital vinyl billboards, the talent of these fine artists is no longer in demand. In an effort to keep their art alive, these paintings are created by the original masters and each is individually signed.
Once required to produce up to 20 posters a day during their movie careers, this special initiative provides the artists not only a new source of income, but also the opportunity for a slower pace focused on their skills and passion for painting. This portrait—of a divine symbol in Hindu mythology dating back over 5,000 years to the elephant-headed god Lord Ganesha—takes its inspiration from an old photograph of a painted and adorned elephant in royal procession from the Amber Fort outside Jaipur.