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animal rescue: linus

In the newest CB2 Summer catalog, we got help from some pretty adorable models—only rescued animals were on-set to help bring awareness to animal shelters and pet adoption.

Nicknames: Liny-poo, Wacky-poo.
Likes: His big brother Luther.
‘Pet’ peeves: The UPS guys.
Favorite toy: A little ratty stuffed bear OR the garden hose!
Favorite napping spot: Next to Peter…his human buddy.
Guilty pleasure: Apples.
Talent Show: Shaking hands.
Before he became famous: Linus was found through Wright-Way Rescue.

Cat and dog adoption fast facts:
…approximately 4 million pet dogs and cats are euthanized each year due to overpopulation.
…25% of pet dogs euthanized in animal shelters are purebred.
…adopting a dog or cat from the Humane Society, ASPCA—any rescue group—can save their life.
…and, being a pet owner can add years to your life too.
To find your next pet, check out

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  • Response
    Crate & Barrel is so kind to dogs. They let me take a couple colorful shots in their showroom on 4th Street in Berkeley AND they promote rescue dogs and pet adoption in their catalogue! Now that's a good discovery today, on a rainy day that needed both color and uplift. ...
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    in the loop - Home - animal rescue: linus
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    in the loop - Home - animal rescue: linus
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    in the loop - Home - animal rescue: linus
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    Response: new year 2016
    nice article,thanks for the info

Reader Comments (11)

I love this picture of Linus. He looks just like my dog Bear. We got Bear at a Humane Society in Maryland. They look so much alike that is why I am posting this comment.

March 22, 2011 | Unregistered Commenterjenny

What a nice way to feature animal rescue organizations and success stories! Well Done!

March 22, 2011 | Unregistered CommenterCJ

We just saw this when we received our catalog yesterday, and we were so excited to see how you're bringing awareness for adoption and rescue! We also liked seeing how realistically large Linus is; so many catalogs only show tiny dogs but in reality many people do live comfortably and fashionably with larger dogs. We even use the largest CB2 pillows as floor pillow around our house for our big dogs to lay on. Keep up the good work!

March 23, 2011 | Unregistered CommenterTwo Pitties in the City

My daughter and I were just now looking thru your new catalog and saw the photo of Linus and the link to this post. The statistics you published below the post were astounding. Thank you. We rescued our favorite dog, Sammy, from the pound and he gave us his best years. Now we work with a sanctuary in Las Vegas in their TNR program (trap-neuter-release) to help control the feral cat population in our neighborhood. We enjoyed the photos of cats & dogs you used in your current issue. Thank you for bringing the topic of adoption to your readers.

March 24, 2011 | Unregistered CommenterAmy A

Very nice post and great photo of Linus. Completely agree with your animal rescue and adoption efforts. We have rescued Siberian Huskies for years, always heart wrenching to see the abuse people can inflict on such beautiful creatures and great human companions. Thank you for your efforts to help animals and for sharing your story.

March 25, 2011 | Unregistered CommenterTheGourmetCoffeeGuy

Great idea to feature rescue animals. Is Linus a mutt? Does anyone know what breed(s) he is?

April 18, 2011 | Unregistered CommenterSLL

I saw Linus in your catalog. It is terrific that you bring attention to the problem of over-population in our country. My daughter is a vet and does a lot of work for our local SPCA. It is a problem of huge proportion, and it can only stop through education. Thank you for having a "corporate awareness" and for being responsible about your choices.

April 19, 2011 | Unregistered CommenterPeggy H

What a great company you are to highlight rescue dogs in your catalog! I especially like the fact that Linus appears to be a pit bull. Pit bulls often are portrayed negatively in the press, and it is wonderful to see one portrayed as a beloved family member. As the other commenter noted, it is good to see large dogs shown living with their families.

April 20, 2011 | Unregistered CommenterRebecca H

I was thrilled when I saw the picture of Linus. He could be the long-lost brother of our Patsy! The resemblance is amazing! She is our rescue dog, only she wasn't rescued from a shelter, she was rescued right from the middle of a busy street. We stopped to see what appeared to be a dead bird, and instead found this sleeping, tiny, mangy, half-dead puppy. That was a year and a half ago, and she is now a happy, healthy, loving member of our family.

April 22, 2011 | Unregistered CommenterKathleen

linus looks just like our dog we rescued from fresh start rescue in illinois in january they said he had brothers and a sister our dog nathan had some back problems when we got him but all it took was exercise and now he is perfect they have to be brothers its nice to see they are happy and healthy

April 25, 2011 | Unregistered Commenteramie

I still have the catalog with Linus in it, kept it just so I could read his bio. Thank you CB2 for showing us that rescue dogs are just as fashionable as anything else. I have 4 "death row rescue dogs", they are the best, so much fun and affection comes from them. I enjoy all the other bios, you guys are great!

August 10, 2014 | Unregistered CommenterJohn

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