milan 2011: audience participation

Coming to Milan for the Salone, is not just about the Salone. Time spent outside the fair—walking the streets of Zona Tortona, Brera and Lambrate—is equally important.

Each area is an extension of the fair with large and small scale exhibits in old factories, city apartments, on the streets… this is what fulfills the declaration that ‘the city is the Salone’.

Yesterday we walked a few miles in Zona Tortona, today we will see Brera and Lambrate. We know we’ll see many new designs, colors, artwork…but it’s the audience participation projects that draw in the visitor, making us part of the Salone as well. Bravo and mille grazie Milan!