inspiration: necessity

Plato, the Ancient Greek philosopher, has been quoted as saying ‘necessity is the mother of invention’. Based on what we’ve seen, we’re in strong agreement. Starting with two or more of one of man’s greatest inventions—the wheel—endless variations make the transportation of people, food, raw materials to factories, and the delivery of final products possible.

And Edison said that ‘success is 10% inspiration and 90% perspiration’—one person may have the greatest idea ever conceived, but many things have to go right in order to share it with everyone else.

So while we’re reliant on professional designers and artists for many things, we firmly believe that everyone possesses imagination, creativity and resourcefulness to make their visions a reality—at heart we’re all inventors.