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Monday
Jun042012

behind the shoot: 5411 empanadas

Ironically, it was a ‘roadblock’ to growing a small business that forced 5411 to find a solution— one which created the first empanadas food truck in Chicago.

Specialty food trucks have redefined the old breakfast and lunch take-away versions found at industrial or construction sites—starting on the West Coast and in New York just a few years ago, food trucks have helped small catering businesses get off the ground by keeping overhead low and mobility high.

Created by three Argentine friends—Mariano, Andrés and Nicolás—each with a wildly different profession before leaving them to pursue a dream. But they kept two key aspects—the savory flavors and the telephone connection to their home—54 is the country code for Argentina and 11 is the area code for Buenos Aires.

Word-of-mouth is one of their favorite elements of being a small food business—ironically— and how we learned about 5411 in the first place. So share the news, it’s good business.

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