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Entries in Earth Day (5)


earth day, 2012

a brief history: In 1988, the Brewer Fire—a 58,000 acre wildfire—occurred in the Long Pines Land Unit on the Sioux Ranger District of the Custer National Forest* in Montana.

While 57% of the Brewer Fire—about 33,000 acres—experienced a high intensity wildfire, just 4500 acres were reforested where adequate seed sources were lacking.

In 2002, the Kraft Springs Fire occurred on the same land—with 70% of its 65,551 acres being a reburn of the 1988 fire. Unfortunately the area has seen an increase in wildfires, due in part to a trend of warmer and dryer conditions which also contributed to their previously uncharacteristic severity.

all photos courtesy of: American Forests**

recovery efforts: As a result of these wildfires, forested habitat had been reduced by 7900 acres so reforesting was necessary to increase habitat and food supply for elk, mule deer, whitetail deer, goshawk, forestland cover, watershed health, fire rehabilitation, and carbon sequestration.

With the help of American Forests, to date approximately 6099 acres in this area have been manually planted with saplings. In 2011, the MT Kraft Project planted about 711,000 2-year old bare root Ponderosa pine seedlings across 1275 acres—including 2500 saplings on behalf of CB2’s customer purchases on Earth Day 2011.

2012 and beyond: We’re continuing our partnership with American Forests so every in-store or online purchase transacted on
Earth Day 2012—Sunday, April 22—is a commitment to a planting in one of their many nationwide projects. We hope you’ll join us—let’s go for a forest.

photo by: Eva Berriman

* to see a satellite view of the area, enter the GPS coordinates: 45.350215,-109.805603 here.
** photos are representative of American Forests’ work nationwide, not specifically of the MT Kraft Project.


earth hour, 2012

photos by: nigelhowe

What: Earth Hour, 2012
When: Saturday, March 31, 8:30pm local time in each zone
Where: Around the World

Sponsored by WWF, the World Wildlife Fund asks anyone—individuals, businesses, governments—to turn off all non-essential electric lighting for one hour, in collective support, as a show of concern for our environment.

Last year, 135 countries participated—iconic buildings and historic landmarks, people from all walks of life, from all corners of the globe.

All CB2 locations will participate so send photos to our facebook page if you’re in the neighborhood!


planting saplings, 2011

photo courtesy of: american We’re not sure how many trees technically make a woodland a forest, but we think we’re off to a healthy start.

As a result of everyone’s purchases made on April 22, 2500 saplings will be planted in honor of Earth Day 2011.

We dig all who participated—and a big, huge ‘Thank You’ to American Forests for doing all the dirty work.


earth day, 2011

In recognition of Earth Day 2011, CB2 is proud to have one tree planted for every sale that’s generated either in stores or on-line on April 22nd.

Actual tree plantings will be done by American Forests—the nation’s oldest nonprofit citizen conservation organization—founded in 1875.

Their efforts helped create the National Park and National Forest systems in the U.S.; and through the Global ReLeaf program, American Forests plants millions of trees each year and advocates the benefits of both rural and urban trees, good science, and sound policy.

On April 22, 1970, the first Earth Day kicked off the modern environmental movement as the nation dedicated itself to focusing on environmental issues. Then about 20 million Americans expressed their concerns for our environment —and now about 1 billion will acknowledge its 41st anniversary globally.

To participate, find local events at the Earth Day Network. Also check out the database at Earth911 for recycling stations and “how-to” hints. Remember, reduce first, reuse when possible, then recycle.


earth hour, 2011

Earth Hour’s ‘60’ logo created by a flashmob in Kazakhstan
photo by: greenkissblog

What: Earth Hour
When: 8:30-9:30 pm, Saturday, March 26
Where: Around the World

As a reminder to conserve energy and resources, individuals and businesses turn off or turn down as much lighting and electricity as is safe for sixty minutes—in each time zone around the world. ‘Together our actions add up’ and the results can be as dramatic as the singular voice of a chorus.

St. James Cathedral in Toronto, Canada
photo by: ltdan