animal rescue: frankie

In the newest CB2 Spring catalog, we got help from some pretty adorable models—only rescued animals were on-set to help bring awareness to animal shelters and pet adoption.

From a Alabama shelter, to a foster home in the Chicago suburbs, he’s now settled in a thoroughly modern urban pad just west of downtown. Nicknames: Frankface, Frankfurter.
Likes: Being fiercely protective of his new baby sister Charlie.
‘Pet’ peeves: Doggy daycare.
Favorite toy: Squirrels!
Favorite napping spot: Wherever his mom is.
Guilty pleasure: Hands down…bacon bits.
Talent Show: The ability to soothe crying babies and behave like a human being—which he thinks he is.
Before he became famous: Frankie was discovered on the adoption site, fcacc.org.

Cat and dog adoption fast facts:
…approximately 4 million pet dogs and cats are euthanized each year due to overpopulation.
…25% of pet dogs euthanized in animal shelters are purebred.
…adopting a dog or cat from the Humane Society, ASPCA—any rescue group—can save their life.
…and, being a pet owner can add years to your life too.
To find your next pet, check out adoptapet.com

canine casting call

On average our 80-page catalogs feature 12 people and 2 dogs. We usually send out emails asking if associates have time and interest in modeling and it’s worked well so far. But as we prepared to shoot our Holiday catalog, we decided to try something new so we emailed a canine casting call.

It included strict guidelines—such as very dark colored dogs don’t photograph well, they must be well trained, ie. no tinklers or growlers, and of course they had to be pretty darn cute.          

The response was amazing—and hilarious—a total of 41 dogs, 3 cats, 1 child (in costume as a pup) and 1… mr.hungry.

How in the world could we decide—and not step on any paws in the process?! We stuck to our guns and edited the way we always do—with a strong focus. In the end, we chose 5 top dogs for the shoot so watch your mailbox for the final 2 that made the editors cut!

And the other 36? Most will get a call-back for the Spring catalog which goes on location next month!