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Entries in windows (19)


CB2 windows: sun spots

Come on in—the sun’s out, the water’s warm, and there’s a lifeguard on duty! Patrick, CB2 Berkeley

We love Airstream trailers! Jen, CB2 Union Square

We’re keeping our vertical garden hydrated by recycling raindrops! Kate, CB2 Lincoln Park

An urban oasis complete with cabanas. Vance, CB2 Soho

Inspired by the architecture of Palm Springs…

and just where are my shades? Todd, CB2 West Hollywood

Thanks to all the store designers who contributed.


CB2 windows: wheels up!

Thankfully Eyjafjallajokull remained calm long enough for our flight to take off as planned and we’re all happy to be back home, safe and well rested from our extended visit to Milan.

We took thousands of photos and can’t wait to share the trends. Stay tuned!

Thanks to todd, store designer west hollywood, who created these “wheels up” windows.


CB2 windows: counter culture

We began this concept of counter culture windows as a simple collection of high dining tables and barstools accented by spray paint poetry written on a back-drop of fabric and mirrors.

The patterns—with a clashing florescent paint color—added kind of that apocalyptic or anti-establishment or “counter culture” look we thought would be eye-catching.

After executing the first two windows the third one was becoming trickier. It was hard to see any detail in the barstools because their seats were at eye level and they all looked like a bunch or metal legs.

Then I decided in order to show some of the seat top detail I should just angle and stack them into that sort of installation jumble that YES has been done before. Although, with the spray paint this window kinda just turned into this a hotel room that a punk rocker has trashed—with the fabric working as tacky wallpaper.

Man do we Love LA!

“in order to be irreplaceable one must always be different”
-Coco Chanel

“my fault, my failure is not in the passions I have, but in my lack of control of them”
-Jack Kerouac

“I love Los Angeles,
I love Hollywood,
Everybody is plastic, but I love plastic
I want to be plastic”
-Andy Warhol

Thanks to todd, store designer west hollywood, for this submission.


creating CB2 windows

Storefront windows have been a staple since the dawn of “shoppe” keepers. Over time they evolved into a form of entertainment and experimentation. Today they have to stand out from the competition, stop you in your tracks—and catch your eye between blinks—no pressure, really.

Developing a concept is the first and most difficult step of planning windows. After some brainstorming a strong idea emerges to suit the product selection. Next we’ll order the merchandise to stock it, buy supplies and schedule help.

carbon copy window

For these ‘carbon copy’ windows we were inspired by the movie “500 days of summer”. The lead character in the movie, an architect, had a chalkboard wall in his bedroom to sketch ideas—including a virtual headboard for his bed.

We incorporated this idea into the window theme—which became ‘grey, black, white and a single hit of bold color’—by drawing elements customers might have in their homes, like a flight of stairs and a vintage French mirror.

Erick's mirror 1 Mark-Austin stairsElliot To produce the windows we sought local (and hidden) talent within our store. Mark-Austin, Elliot and Erick created the chalk drawn interior spaces—the virtual settings for actual product.

In the end, the most successful windows not only display products in the best light possible, they’re created by a talented and enthusiastic team who participate in the creative process and contribute their skills to the execution. Many thanks to the Sunset team for all their support and hard work!

Are you inspired to DIY? How about hanging an infinity mirror and chalking your own frame? We’d love to see what details suit your personality.

Thanks to todd, store designer west hollywood, for this submission.

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